With changes in the external environment such as the COVID-19 pandemic, there are even stronger societal needs for health and well-being.
While responding swiftly to these changes, we aim to actively provide products and services that contribute to improved quality of life (QOL).

Basic Information

Challenges and needs of society

Interest in health is growing due to factors such as the declining birth rate and aging population in developed countries and economic growth in emerging countries, as well as the ongoing fight against the COVID-19 pandemic. Customer values have diversified and individual preferences and needs are expanding. Customers now look for “care” depending on their lifestyles.

Business vision

We aim to establish new growth platforms for the Mitsui Chemicals Group by leveraging chemical innovation to create and provide products and services that help improve QOL.

Market analysis and strategies

Opportunities and risks

Vision care

  • Global market growth

Nonwovens

  • Slowing in exports of baby diapers but stable growth in domestic adult diaper market
  • Intensifying competition in East and Southeast Asia

Dental materials

  • Rapid changes in trends (shift towards smaller instruments) and expansion in digital dental technology market

Strengths

Vision care

  • Broad product lineup

Nonwovens

  • Consistent technological capabilities, from base resins to processing

Dental materials

  • Global brand power
  • R&D capabilities ranging from raw materials to dental materials

Basic strategies

  • Expand existing businesses by steadily tapping growth demand
  • Step up development of new products and businesses that help improve QOL
  • Harness M&As and alliances to expand and reinforce business platforms

Specific strategies

Vision care

  • Further expand business by developing and bringing new products to market

Nonwovens

  • Maximize production and sales through strategic alliances with customers

Dental materials

  • Expand business by launching products that support and promote digitalization

Main Products

Vision Care Materials

Ophthalmic lens materials (MR™, RAV7™), Photochromic lens materials (SunSensors™)
Highly-functional lens materials (UV+420cut™, NeoContrast™)
Lens coating materials

Personal Care Materials

Acrylamide, Medical materials, Bio chemicals(Methacrylamide), Medical Materials(Taurine, Serine, PLGA™)、Home Care Materials(DMI™)

Nonwovens

Nonwovens (SYNTEX™, TAFNEL™, AIRYFA™), Breathable films (ESPOIR™), Polyolefin synthetic pulp (Fybrel®, KEMIBESTO™)

Dental Materials

Restoratives (Charisma™, Venus™), Adhesives (Super-Bond™, iBOND™), Artificial teeth, Denture materials (PALA™), Impression (Flexitime™), Digital equipment / materials (cara™, DIMA™)

Market growth rate for key products

Vision care Ophthalmic lens materials
(MR™ series, RAV7™ series)*1
4%
Nonwovens SYNTEX™
(spunbonded nonwoven hygiene materials)*2
5%

*1 FY2014–2019

*2 FY2013–2020

Departments and Products

Vision Care Materials Division
Personal Care Materials Division
Nonwovens Division

Blue Value™ and Rose Value™ products in the Health Care domain

Blue Value Environmental contribution value
Details
Rose Value QOL improvement value
Details
Rose Value

Ophthalmic lens materials

MR™

  • Extends healthy life-span

Contributes to vision correction, eye health, and comfort.

Rose Value

Nonwoven fabric for disposable diapers

SYNTEX™

  • Enriches life and society

Pursues the basics of being leakproof, breathable, and unlikely to cause diaper rash, as well as a higher level of functionality, such as comfort and a snug fit.

Blue ValueRose Value

Ophthalmic lens materials

Do Green™ MR-174™

  • Reduces CO2
  • Conserves resources
  • Extends healthy life-span

Reduces fossil resource consumption with use of bio-based raw materials.

Blue ValueRose Value

Nonwoven fabric for disposable diapers

AIRYFA™

  • Reduces CO2
  • Conserves resources
  • Enriches life and society

Reduces amount of waste by using a fiber structure that offers both softness and strength. Disposable diapers support comfortable living for babies and their carers.

Rose Value

Synthetic pulp for water purifier filter

SWP™

  • Extends healthy life-span

Capture and removal of heavy metals and other impurities makes water safe to drink.